Attributes are the extra details you can add about your listings after choosing a category. Some are more general, such as color and material, while others are specific to the category you choose, such as pattern for clothing or room for home decor.… Read the rest


Categories act like tags. Be sure to add the most specific option available for the item you’re listing. Adding more specific categories will give you more opportunities to match with a search. Remember: When you add specific subcategories to your listings, your items are included in all the categories that subcategory is nested within.… Read the rest


Keywords in your title can help you match with a shopper’s query, but they’re just one of the factors Etsy search looks at. Etsy search looks at all the information you add, including your categories and attributes, to find keywords that match a shopper’s search.… Read the rest


Tags are your opportunity to include 13 phrases that describe your unique product. Each tag you add is a chance to match with a Etsy shopper’s search, so spread them around and add some variety!

Tags are one of the most important goals for keyword research on your Etsy shop.… Read the rest

Tagging dos

  • Do use all 13 tags. Each tag you add is an opportunity to be matched with a Etsy shopper’s keyword search.
  • Do use multi-word phrases. Your Etsy tags can be up to 20 characters long. It’s better to use multiple phrases than to load your tags with single words.
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Tagging don’ts

  • Don’t repeat tags. The 13 tags you add should all be as unique as possible. For example, having tags such as “octopus art print” and “animal wall decor” will get that Etsy listing in front of more potential buyers than “octopus art” and “octopus print.”
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