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If you’re ready to give some of these techniques a try in your shop, there are few ways you can make quick changes to your listings. You can add or remove a tag from multiple listings at once by checking the box on those listings in your Shop Manager, clicking Editing option and selecting Edit tags from the dropdown list.… Read the rest
For some products, scale can be key. Try adding tags that describe the size and shape of your products to reach shoppers looking for the right fit.
Examples: Shallow basket, large beach bag, toddler pants, tiny gold hoops
A shopper’s personal aesthetic informs their purchase decisions. We all want to feel like the things we buy showcase our great taste to the world. Use tags that describe the unique style of your products so shoppers who know what they’re looking for can find them.… Read the rest
Maybe your products solve some need for a Etsy shopper, making their life a little easier or helping them feel like an awesome gift-giver/parent/friend. Imagine how a shopper looking for a solution to their problem (be it a blank wall in their apartment or a messy purse) might search for it.… Read the rest
Put yourself in the shoes of a shopper who’s looking for the perfect gift to celebrate one of life’s milestones. Imagine yourself as a host looking to make an event extra special. What kinds of phrases would they search for that would be relevant to your products?… Read the rest
Give shoppers who are shopping for a gift but need inspiration some ideas with tags that describe who a product might be great for. Think of your target customer and who the ideal gift recipient might be.
Examples: Gifts for boyfriend, gifts for newlyweds, gifts for new moms, teacher gift
You’re the expert in your product—add tags that highlight how it’s made or what’s unique about it. If you sell personalized or custom items, be sure to add some tag phrases that contain those words. Get specific and describe the techniques or methods you use.… Read the rest
The categories you add to your listings should describe what your product is, but adding a few descriptive tags lets you describe your product in your own words. Remember: Multi-word phrases are better than individual descriptive words.
Examples: 1920s cat brooch, reusable straw pouch, striped ceramic mug, set of four coasters
It’s important to use all 13 tags and to add some variety (and avoid repeated phrases). Think about what makes your products unique and how shoppers might search for those items. You might have to get creative to come up with phrases that are 20 characters or less.… Read the rest