Categories act like tags. Be sure to add the most specific option available for the item you’re listing. Adding more specific categories will give you more opportunities to match with a search. Remember: When you add specific subcategories to your listings, your items are included in all the categories that subcategory is nested within.
Since categories act like tags, you don’t need to add tags that repeat the phrases that appear in your categories and attributes. For example, if you have a listing in the Nail Stencils category, your listings could appear in results for “nail stencils” searches. Adding Nail Stencils also means your listing appears in the categories above it, including Craft Supplies, and Makeup and Cosmetics.
Use our Etsy Keyword Research Tool to create categories.